Stardesign for non-superstars??

Hello everyone!
I just noticed that there is a stardesign item which non-superstars can design and buy!
It's a scarf and it costs 50 starcoins (which means 5 stardollars).
I'm not sure if this is new or it was also available before the starcoins system!But either way it's great for non-superstars!
here's the scarf:

Does anyone know if this is a new change??
ilgd